Pricing That Fits Industrial Budgets

All press releases are subject to editorial review and must be approved prior to distribution.
Pricing below applies to U.S. & Canada distribution only. You choose the most appropriate trade distribution channels based on your industry.

Core Distribution Packages

Basic – Single Release $149

  • Includes 1 press release

  • Up to 400 words

  • Ideal for product launches, announcements, or updates

Pro 5-Pack – Ongoing Exposure $499

  • 5 press releases + 1 free (6 total)

  • Each release includes up to 400 words

  • Great for building brand consistency over time

Industry Pro – Aggressive Outreach $999

  • 20 press releases + 5 free (25 total)

  • Each release includes up to 400 words

  • Designed for proactive, high-frequency outreach

Additional Words (for all U.S. & Canada packages):

  • $100 per additional 100 words

International Distribution Packages

Our international packages include professional translation, cultural adaptation, and distribution to targeted global trade publications in your chosen sectors.

International + Domestic Distribution $349

  • Includes 1 press release

  • Up to 400 words (before translation)

  • Distributed across U.S., Canada, and international industry media

  • Includes full translation and formatting for global markets

International-Only Distribution $249

  • Same as above, excluding U.S. & Canada distribution

Additional Words (International):

  • $150 per additional 100 words (pre-translation)

Distribution Enhancements

We don’t just send your release—we follow up. Every distribution includes a minimum of three direct follow-ups with relevant editors to ensure visibility, not just delivery.

Custom Pitch to Editors
Your press release is emailed to industry editors with a compelling message:

  • You provide the pitch (up to 250 words) — Free

  • We write a tailored pitch for you based on your release and goals — $25 add-on

Social Media Group Placement

Want to show up directly in industrial buyers’ feeds? We post your announcement to multiple targeted Facebook and LinkedIn groups within your industry sector—boosting visibility among decision-makers.

  • $50 add-on

Email Distribution to Your Market

Extend your reach with a direct, permission-based email announcement:

  • $500 per campaign — includes setup, formatting, and delivery

  • Client must provide an opt-in list for use

  • Includes a text-based email version of your release (no charge if you supply the copy)

  • $50 add-on if you'd like us to write the email version based on your release

Don’t have a list?
We may be able to provide a targeted, permission-based list for your industry at:

  • $0.06 per contact, based on list availability in your selected market

Guaranteed Placement (Available Upon Request)


In select cases, we can offer guaranteed editorial placement based on outlet availability, editorial fit, and your campaign goals.

  • Pricing and terms vary

  • Available upon request following strategy consultation

  • Ideal for companies seeking confirmed exposure in specific trade publications

Optional Writing & Story Services

Need a press release written? Crafted by a professional human writer, with AI used only as a supportive tool when helpful:

  • 400 words: $200

  • 800 words: $400

  • 1000 words: $500

Customer Interviews & Stories

Turn your happy customers into powerful proof.

  • Interview transcription + summary write-up: $50 per customer

  • Full customer interview & story: $500 add-on (We schedule and conduct the customer interview, transcribe it, and develop a polished article or success story suitable for PR or web use)

  • Total: $1,000 for full customer interview + story package

Versioning & Vertical-Specific Customer Testimonials

Versioning (Writing Add-On)
If you have one product or announcement that applies across multiple industries (like aerospace, medical devices, or food processing), we’ll tailor your release for each. You pick the verticals — we adjust tone, terminology, examples, and relevance to fit.

  • $250 per vertical (Same story, customized for each trade sector — editors prefer content tailored to their audience.)

Vertical-Specific Customer Testimonials (Writing Add-On)
These are different from our general customer story service. These short, targeted testimonials are created to strengthen versioned releases or stand on their own as editor-friendly quotes for pickup.

  • $500 for a single testimonial (if only one is ordered)

  • $250 each when you order two or more

Each testimonial is crafted for a specific vertical to show how your product or service benefits that market. They help create more compelling, publishable stories in niche trade magazines.

International Localization (Writing Add-On)
We revise and localize your release for international audiences, including formatting, translation QA, and cultural adaptation.

  • $100 add-on

  • Full translation/localization included with international packages

Strategy & Editorial Story Development

Annual Industrial PR Strategy Plan $999 (one-time)

We’ll develop a full 12-month content strategy around your products, growth goals, and key markets. Includes campaign planning, release timing, story angles, and a tailored plan to maximize earned media. Perfect for companies who want to build sustained media momentum but need direction.

Story Idea & Editorial Outline Development $499 (one-time)

Stuck on what to announce? We'll craft story angles and develop an editorial outline shaped by what trade editors are actively looking for. Great for companies unsure what their “news” is — we help shape it into something editors will publish.

No subscriptions. No monthly fees. Pay only for what you need.


Ready to Get Started?

Submit your first release today.

Have questions?

Call us at 310.787.1940 or email info@industrial-wire.com